The Usefulness of Economic Theory in the Sport Market

Finally, the most significant benefit is Team China as spokesperson to promote Siemens' brand in every events.
CCTV is the biggest broadcast company in China, ant it support Team China more than 10 years. In recent year, along with rapid development of Globalisation, CCTV has become Globalisation Company. In 1998, the Team China competed with Korea, Japan and North Korea in the East Asian Football Champion in China, and CCTV broadcast lives across East Asian and South East Asian. As a result, CCTV has not only raised the broadcasting rights fees for them but also has sold advertising slots at hugely inflated price for each country during this match.
Nowadays, sponsor companies and mass media companies are not only concern with national market, but both of them also create opportunity to open new market in globalisation market. CFIDC's role in the Team China is charged to ensure their partners to fully use the rights authorized to make the promotion and the advertisement events in order to well combine with the Team China project and achieve the prospected market effect.
6 Conclusion
In conclusion, it is now recognised that sport is an industry accounting for a significant share of Gross Domestic Product, consumer spending and employment. In this essay, it examines the demand for football fans, host city, sponsor and mass media, and analyse the response in the price increase and decrease. This essay also show what strategies the company use to increase its market share, and explore demand changed in globalisation of sport market.
…