Computers and Marketing

Marketing is the process by which goods are sold and purchased. The aim of
marketing is to acquire, retain, and satisfy customers. Modern marketing has evolved into
a complex and diverse field. This field includes a wide variety of special functions such as
advertising, mail-order business, public relations, retailing and merchandising, sales,
market research, and pricing of goods.
Businesses, and particularly the marketing aspect of businesses, rely a great deal on the
use of computers. Computers play a significant role in inventory control, processing and
handling orders, communic…