Marketing 21

TROY'S ASSIGNMENT
Index
page
1 Cover page
2 Index page
3-8 Part 1 - The macroenvironment
8-14 Part 2 - The marketing mix
15 Bibliography
INTRODUCTION
Within this report the macro-forces of an industry will be analysed, continuing on to compare
the marketing mix of two organisations within that industry. All organisations - with their
suppliers, customers, competitors, and publics - have a macroenvironment. This environment
consists of macro forces that act on and affect the organisation and are generally outside their
control, as opposed to the micro forces which also affect the organisati…