The Brownie Factory Case Executive Summary

The Pollock's small Bakery is faced with a big decision on whether to accept a proposal from an airline food supplier, which may significantly change its future business if it does accept the proposal. Considering the various issues and weighing the alternatives available, I would recommend that John accept the proposal.
Though enjoyed a steady increase of business, the Pollock's is experiencing some problems: high cost, extended product line with small-volume items, fully occupied schedule, unprofitable, less brand equity, imminent competition threat. The core problem is how to transform…