Negotiating Styles in Europe

The United Kingdom of Great Britain and North Ireland has different culture. There are differences between the English, the Scots, the Welsh and the Irish, as well as the north and south of England.
Language of Business.
Only few British people speak another language. Those visitors which are not fluent in English should try to hire an interpreter.
Making Contact.
Britain is a market where referrals, recommendations and testimonials are very useful.
Moderately Deal-Focused.
Brits usually want to chat with a new business contact for some time before getting down to business.
Orientation to Time.
The business life in London is more relax than it is in Hong Kong or new York.
Formality, Hierarchies and Status Differences.
Status in England is largely determined by the person’s regional origin, social class, family background and accent.
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