Marketing and History of the New Air Jordans

Air Jordan I-XVII
The Air Jordan XVII breaks new ground, not in the area of technology, but in the area of price. Can any shoe be worth $200?
A Brief History of Nike
NIKE, pronounced NI-KEY, is the winged goddess of victory according to Greek mythology. She sat at the side of Zeus, the ruler of the Olympic pantheon, in Olympus. A mystical presence, symbolizing victorious encounters, NIKE presided over history's earliest battlefields. A Greek would say, "When we go to battle and win, we say it is NIKE." Synonymous with honored conquest, NIKE is the twentieth century footwear that lifts the world's greatest athletes to new levels of mastery and achievement. The NIKE 'swoosh' embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization.
The Nike began as a small distributing outfit located in the trunk of Phil Knight's car. …