Marketing 388 Assignment 3 Company Case: Redux

The rights to safety, the rights to be informed and the rights to consumer education: As Redux contained a drug that contained a drug that could cause PHH, a rare and deadly could lung condition that kills most of its victims within two years. Although for obese persons, the risk of death or debilitation from Redux was acceptable precisely because the risk of death or debilitation from obesity was higher. For others Redux raised the risk of death to unacceptable levels such as consumers who wanted to shed a few pounds were not protected against the marketing of Redux as they were not prope…