Content Archetypes

6. Conclusion
There are five content archetypes: Superstore, Category Killer, Specialty Store (offering-dominant), information dominant and the market dominant.
The dimension of content consists of offering mix, appeal mix, multimedia mix and content type.
Most of the content archetypes deliver the value cluster to their website to gain more competitive advantages.
Both the Washingtonpost.com and Nationalpost.com are provides the heavily information such as news to the users. They are in the same category which is information dominant.
In the aspects of dimension, both website such as Washingtonpost.com and Nationalpost.com are very similar. The only difference is Washingtonpost.com provides job information, education information, and alternate sources of media to compliment the content for broad band users. Both website information natures is very time sensitive.
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