TV Guide

Options for the future
In the paper TV Guide (A), several options are presented for future development. This document will select the best of these and provide support for this selection from the evidence contained within the paper. A brief discussion of the other options will be given.
Joseph Barletta, CEO of TV guide has to steer the business towards a changing future whilst protecting the cash flows of TV Guide.
By 1994, the company was already involved in experiments in electronic publishing but at the time it was unclear which technology or system would be the winner. …