Marketing Packaging

What is in a package? According to Thomas Hine, the consumer is getting more than what is actually inside the package. From the cereal boxes found in the local supermarket, to the perfume bottles sold by Chanel, the shape and design of the packages are carefully calculated to promote consumption. "Packages serve as symbols both of their contents and a way of life."(Hine 73)
Once a person begins pushing that shopping cart, it matters little whether it is in a supermarket, a discount store, or a warehouse club. They become an active consumer, and are moving through an environment that has been made just for them. During the time spent shopping, thousands of products try to win attention and ultimately to make people believe in their promise.
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