Roles of an Advertising Agency

Creative Department
The creative department represent the public face of the agency. It is their responsibility to create the advertising messages which are ultimately seen by the target public or publics. A creative directive is not only responsible for the final evaluation of the work produced by the members of the department but also responsible for the smooth running of the creative function within the agency. Their role is to interpret the creative brief and translate it into an effective advertising message.
Media Department
Their role is to ensure that the messages created by the agency are communicated in the appropriate media at the right time and at a realistic cost.
Media plan and buy the space where the advertisements are eventually placed. (radio, television, magazine.)
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