Szám |
Fejezet |
Oldal. |
|
Introduction |
04 |
|
Client No 1 |
05 |
1. |
Introduction to the facts |
05 |
2. |
Charts with the figures |
07 |
2.1. |
Guest mix and temporary occupancy |
07 |
2.2. |
Available rooms to be sold |
08 |
2.3. |
Temporary occupancy percentage |
08 |
2.4. |
Revenue overview |
09 |
2.5. |
Revenue per available room (RevPAR) |
09 |
2.6. |
Yield statistic |
10 |
2.7. |
Summary |
10 |
3. |
Development |
11 |
3.1. |
Strategies and tactics |
11 |
3.1.1. |
Change rack rate |
11 |
3.1.2. |
Establish new room rates |
11 |
3.1.3. |
Tighten guarantee and cancellation policies |
12 |
3.1.4. |
Minimum length of stay |
13 |
3.1.5. |
Create packages |
13 |
3.2. |
Distribution channels |
14 |
3.3. |
Contingency plan |
14 |
3.4. |
Summary |
15 |
4. |
Conclusions |
16 |
|
Client No 2 |
17 |
1. |
Introduction to the facts |
17 |
2. |
Charts with the figures |
21 |
2.1. |
Rooms Sold |
21 |
2.2. |
Occupancy percentage |
21 |
2.3. |
Total revenue and rooms revenue |
22 |
2.4. |
Revenue per guest |
23 |
2.5. |
Revenue by market segment |
23 |
2.6. |
Revenue per room by market segment |
26 |
2.7. |
Rooms and reservations statistics |
28 |
3. |
Development |
31 |
3.1. |
Revenue per Available Room (RevPAR) |
31 |
3.2. |
Potential Average Single Rate |
32 |
3.3. |
Potential Average Double Rate |
32 |
3.4. |
Multiple Occupancy Percentage |
32 |
3.5. |
Rate Spread |
33 |
3.6. |
Potential Average Rate |
34 |
3.7. |
Room Rate Achievement Factor |
35 |
3.8. |
Yield Statistic |
35 |
4. |
Analysis Presentation |
37 |
4.1. |
Development of market mix |
37 |
4.2. |
Development of pricing strategies |
37 |
4.3. |
Development of using yield management |
38 |
5. |
Newly Proposed Daily Report |
39 |
6. |
Conclusions |
41 |