Marketing Mix

Claudia
Marketing
December 11, 2004

Marketing was born in the 1950s and can be characterized as the new psychological approach of making profit. Centering on the customer's importance, this new approach tries to offer the product at the right place, time, and price. Concentrating on Market-driven businesses, where the focus is the customer, all departments of the company are focused on their satisfaction. In trying to match their Marketing Mix with the customer's criteria, investing in research, and tracking market changes is of high importance.…