Fighting Obesity in Kids

1. I think that the campaign should focus primarily on kids because that is whom the CDC is targeting. The parents are not the demographic in this study. The kids are part of an age cohort meaning that for the most part they are all involved in the same activities and experiencing the same kinds of things. The parents of this targeted audience are in a completely different generation and have grown up in a completely different atmosphere than that of what their children are experiencing. …