Goya Foods

Of the six environmental forces presented in the chapter, discuss the forces that most greatly affect Goya's marketing strategy.
The force I believe affects Goya's strategy is the Sociacultural force. This is due to one of Goya's main strategies, which is pushing its product specifically to the Latin community. One of its greater advantages it has over competitors (Cambells) is its long-standing name among the history of the Latin community.
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