MI Adidas Case

1. What does MC mean to you? How would you describe MC?
"Customized products", a dream coming true for consumers and a fierce challenge for producers. As competition between companies delivering goods and services is becoming fiercer, offerings of customized products are becoming more common and more popular between the different customers bases. Thus companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of extreme importance due to the competitive pressure in global markets. …