Cultural Impact on Behavior of Ccmpanies. Recommendations for Company Expansion to Foreign Countries

What is culture?
To find out how does culture impact on behavior of companies we have to first understand what culture is.
The word “culture” originated from the Latin word, “cultura” meaning “to cultivate”[]. According to English anthropologist Edward B Taylor, culture is that complex whole which includes knowledge, belief, art, law, morals, custom, and any other capabilities and habits acquired by man as a member of society.
In 1952 Alfred Kroeber and Clyde Kluckhohn compiled a list of 164 definitions of word "culture". Most commonly used in three basic senses:
1.Excellence of taste in the fine arts and humanities, also known as high culture
2.An integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for symbolic thought and social learning
3.The set of shared attitudes, values, goals, and practices that characterizes an institution, organization or group.[]…