PR Campaign Strategy

PR Campaign Strategy for Riordan Manufacturing
With the use of public relations tools, Riordan Manufacturing has created the following tactical plan to address the closing of the Pontiac site:
Event Planning
Riordan realizes that the closing of this facility will have a lasting impact on our employees, their families, and communities. Therefore, several communications events have been scheduled to inform and address all of those affected by this decision.
* Announcement Meeting - All employees at the Pontiac site will be required to attend a 3:00 p.m. meeting where they will be told that…