Analysis of Cultural Issues

In the 1870s, the anthropologist Edward Tylor defined culture as that complex whole which includes knowledge, belief, art, morals, law, custom, and other capabilities acquired by man as a member of society
It is crucially important to understand and explore cultural differences between China and UK. Understanding of the culture leads to better communication, anticipation of behaviour, ability to distinguish correct, reasonable, acceptable, safe behaviour and building of skills necessary to meet and negotiate to other business managers.
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