Pieles de la Garriga IESE MBA Case Report

Executive Summary
Pieles de la Garriga is a medium sized and family owned company, specialized in leather pelt manufacturing. At the end of August 2001, one year and a half after launching a new line of products targeted at the fur garment and accessory market, Pedro Saez, Manager of the rabbit pelt division and son of the General Manager José Saez, has to take an important decision.
The company's main customer, Comerpiel, which accounts for 60% of the rabbit pelts division sales, launched a request for proposal. If Pieles de la Garriga decides to bid, the firm will have to ma…