Analyisis of Buyer Behaviour: Social Trends, Self Concept and Motivation Affecting the Consumption of Organic Products

May 16, 2003
Table of Contents
1. Introduction......................................................................................(3)
2. Theory behind "We are what we eat"
Post modern views on "Consumption" and "Self Concept"...........................(4)
3. Greens in Senate, Organics in the Market
Brief summary on consumption of organic products..................................(5)
4.Who is buying Organic Food ?..............................................................(6)
5. Why people buy organic? What do they "expect"?
Motivation and Organic Product........…