Word-of-mouth is the strongest form of advertising. The example of a person remembering a phrase and saying it out loud shows that this form of advertising happens even without the need of physical advertisements. Companies that are considered luxury advertise a lot less than the companies that target the middle class consumer. Bentley for example are better off doing targeted marketing to customers with the means (and desire) to buy their products. For example, sending direct mail to zip codes with homes worth over a million dollars. They need some type of brand awareness in the general public, but it probably won't come from advertising. It will come from mentions in TV shows, celebrities, general news media, and word-of-mouth advertising. Considering Bentley’s popularity among all ages of people, Bentley would raise their popularity even by presenting a blank page with just their logo on it – someone would probably recognize it, and those who wouldn’t, would be enlightened by others.
In conclusion, it can be said that there cannot be one perfect advertisement. Each advertisement targets one specific type of consumer in a specific class. Some companies need advertising to keep up their popularity, some companies only need the acknowledgement that their product is good from the consumer himself to raise popularity and sales. The best advertisement is a good product that literally speaks for itself.
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