Southwest Airlines

1. What are the SWA mission, vision and goals? Are they well defined?
<Tab/>Southwest Airlines is dedicated to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. As stated from their web site. Southwest Airlines (SWA) began June 18, 1971; SWA first operated its first routes between Houston, Dallas and San Antonio. Rollin King and Herb Kelleher founded the company, there goal was to create an environment of care, commitment and unparallel service to customers and employees alike.…