Compare and Contrast the Representation of Charities in Two Different Television Adverts

An advert is usually used to promote or sell a product. The two adverts I will be analyzing are different as they are not trying to sell something, but they are trying to promote their charities. In this essay I will compare how they represent their charities. Both adverts were shown during a soap opera before the watershed period so they attract different audiences.
The National society of prevention of cruelty to children advert is directed more towards children, teachers and parents. It's trying to make people that are surrounded by children that if they notice a difference they shouldn't just ignore it. "The British Heart Foundation" is trying to make all smokers aware of the affects of smoking, mainly middle aged people who enjoy socializing. The British Heart Foundation are trying to help you, the NSPCC need your help.…