Scope for Competitive Advantage: Australian Airline Industry

Scope for competitive advantage within Australian airline industry can be broadly classified as follows.
Service: Apart from fulfilling the basic task of transporting people and their luggage between two or more points, the airline must decide which additional services create value for the customer and add to their bottom line. This is one of the most important factors that create scope for competitive advantage. An airline basically can make use of three business models 1) offering premium service at a full fare, 2) full service at average fares, or 3) low fares with no frills.…