Twenty One Aspects of Strategic Planning

INTRODUCTION
This is a review of the 21 aspects presented by Brian Tracy as relevant for strategic planning. This review is based on what was presented by Tracy in the video, references on the different aspects and the writer抯 reflections.
1. REASONS FOR STRATEGY
1.1 ROE
Return on equity refers to the profits earned per rupee invested by shareholders or owners of a business (explained in more detail in a later section). This is the primary reason for the existence of a business. In order to increase ROE in a competitive environment, strategy is required. Peter and Certo…