Omni Graphics Case

Omni Graphics is a small manufacturer of electronic products for use in graphics computers. The company has succeeded by being very innovative in product design. As a spin-off of a large electronics manufacturer (ElecTech), Omni management has a lot of experience in both marketing and manufacturing in the electronics industry. A long list of equity investors is betting that the firm will really "take off" due to the growth of specialized graphics software and the increased demand for computers with enhanced graphics capability. …