How to Balance Corporate and Social Responsibility with the Need to Enhance Financial Performance

Some of the top advantages from social responsibility are, reduced production costs, customer loyalty and enhanced brand image, interaction of business values with community values, and reduced employee retention costs/improved ability to attract the best employees. As Wisner said, "Consumers no longer have confidence in the number companies provide and now are looking at things like the way they treat their employees, their community involvement and how they deal with their legal responsibility".…