Pricing

Pricing is probably one of the most difficult aspects of the marketing plan for a small business yet the most crucial, if a profit is to be made. Setting prices is an art, not a science. It's the art of striking a balance between what you need to stay in business and the market's perception of what your product is worth. Determining what to charge for your product is one of the toughest, trickiest, and earliest decisions you'll experience. You'll be out of business if you don't charge enough or you over price your product,
Effectively pricing a product or service can be a challenge. The jo…