Analysis of the L'Occitane 2005 Catalogue

Conclusion:
L'Occitane has produced a very effective catalogue that will appeal to its target consumers and possibly potential consumers.
Its simplicity is what makes this catalogue effective. The minimum use of colours does not hurt the reader's eyes, yet can still draw the reader's attention to certain images. The simple alignment and layout of the products and texts achieve a sense of balance as neither competes for the reader's attention.
From the design to the layout, they are all consistent with the theme of beauty, simplicity and natural.
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