What Determines Preferences of Customers?

We are already used to the situation when customers make their choice between many different products or services offered in the market. We have the ability to choose between many products, which will bring satisfaction with purchase made. I reckon that the main reason of the customer in the process of making choice, is to feel confident, good and satisfied about the exact product that he or she is going to buy. Consumer acceptance and satisfaction are very closely linked concepts. …