Eurostar: Marketing Campaign

Marketing
Eurostar
London, January 2004
Introduction
Eurostar is a fast rail service started operating from 1994, which links directly 3 main European cities, London, Paris and Brussels via the Channel tunnel.
With the opening of the new UK fast line on 28 September 2003 the fastest journey times have been reduced by 20 minutes. The fastest London-Paris journey time is now 2 hours 35 minutes, London-Brussels 2 hours 20 minutes and London-Lille 1 hour 40 minutes.
Eurostar runs up to 14 services to Paris and nine to Brussels daily. In addition, up to nine trains…