Work Placement Report - Advertising Company

Table of contents Introduction 4 1. Strategic activities of the company 6 1.1. Basic information about the company 6 1.2. The mission and vision of the business activity 6 1.3. Analysis of the business activity goals and basic directions 7 1.4. Analysis and assessment of the economic environment 10 1.5. Tendencies and prospects of the market development 14 1.6. Competition and competitors 15 2. Economic activities of the company 18 2.1. Analysis of the economic indicators of the business 18 2.2. Analysis of the short-term (tactical) and long-term (strategic) business activity plan; assessment to the relevance of the economic environment and market situation 18 3. Activity Management of the company 21 3.1. Business management, administration and representation 21 3.2. Decision ratification methods, incl. the formal methods 21 3.3. Structure of the company – description of the structural unit operations, their efficiency and unity 22 3.4. The procedure of communicating over the business goals and objectives to the staff 24 4. Product development and implementation 26 4.1. Product development and implementation process and its assessment 26 4.2. Description of the business product life-cycle 27 4.3. Improvement of the business products 28 4.4. Sales forms and methods of the products, their efficiency assessment 29 4.5. Business Innovation management 30 Conclusions and recommendations 31 Bibliographic reference list 33 The aim of this practice report is to reflect the knowledge about the company PromoPresto LLC gained during the work placement period, to make the company's research and analysis, to evaluate the potential directions of its development, and to develop proposals to increase the efficiency of the company’s business activities. This was a good opportunity to compare theoretical knowledge with practice and real situation, as well as to apply the acquired knowledge and to evaluate their accuracy.