Szám |
Fejezet |
Oldal. |
|
Introduction |
4 |
1. |
Strategic activities of the company |
6 |
1.1. |
Basic information about the company |
6 |
1.2. |
The mission and vision of the business activity |
6 |
1.3. |
Analysis of the business activity goals and basic directions |
7 |
1.4. |
Analysis and assessment of the economic environment |
10 |
1.5. |
Tendencies and prospects of the market development |
14 |
1.6. |
Competition and competitors |
15 |
2. |
Economic activities of the company |
18 |
2.1. |
Analysis of the economic indicators of the business |
18 |
2.2. |
Analysis of the short-term (tactical) and long-term (strategic) business activity plan; assessment to the relevance of the economic environment and market situation |
18 |
3.1. |
Business management, administration and representation |
21 |
3.2. |
Decision ratification methods, incl. the formal methods |
21 |
3.3. |
Structure of the company – description of the structural unit operations, their efficiency and unity |
22 |
3.4. |
The procedure of communicating over the business goals and objectives to the staff |
24 |
4. |
Product development and implementation |
26 |
4.1. |
Product development and implementation process and its assessment |
26 |
4.2. |
Description of the business product life-cycle |
27 |
4.3. |
Improvement of the business products |
28 |
4.4. |
Sales forms and methods of the products, their efficiency assessment |
29 |
4.5. |
Business Innovation management |
30 |
|
Conclusions and recommendations |
31 |
|
Bibliographic reference list |
33 |