Zenith

Objective: analyze the case offered and answer the following questions.
Background: Zenith, a well-known electronics corporation in North America market, was facing options regarding high definition television (HDTV), a new technology that offer consumers higher resolution (i.e., sharper pictures) and superior digital stereo sound. The company had to forecast the marketing perspective and deicide what ways could be used to assess consumer preferences for the new product.
1.What factors will determine the success of HDTV?
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