Defining Marketing Paper

If you're confused about marketing, you are not alone. There are so many different definitions for marketing. Pick up any marketing textbook or guru guide and you'll get a different definition such as:
"Marketing is a human activity directed at satisfying needs and wants through the exchange process." (Kotler: 1972)
"Getting the right goods to the right people at the right price at the right time and with the right communication and promotion." (Anon.)
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