Market Trend

Denim and jeans are far from exiting the UK fashion scene, with a grip of new prospect to give the market added momentum.
Bootcut, slim-fit, easy-fit, stretch, dark denim, dirty denim, whiskers, mud-washed, sand-blasted, over-dyes and resin baking are just some of the style and ultimate options helping to bring a new life into the traditional five-pocket jeans. In effect reinventions via fits, washes, colours, finishes and construction add to a 40% rise in UK jeans sales, as mentioned in Mintel's 2005 report on the jeans market.
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