Campaign "Meteorite" by Tele 2 Latvia

As now is the 21st century, it is difficult to get along without all modern gadgets and services in our daily life.
Tele 2 is the mobile communications market price leader in Latvia, offering best-priced good-quality mobile phone services for private and business clients. There are at least 1,1 million Tele 2 users in Latvia.
The aim
To readjust the publics opinion – if I use the less expensive phone operator that automatically means that I am poor.
Moreover, it emphasizes that you do not have to be rich to feel like a hero. Everyone can be a hero, especially those who understand that to pay less and less – it is cool.
The main task
To approve the public that actually it is just normal and even advisable to use less expensive phone operator and not to feel like a pauper. …