The most effective and powerful solution would be to use virtual communities. It can be used by businesses including various tourist firms to create new types of services, create new divisions and capabilities, to show the positive image and also establish relationships with potential customers. According to the latest research in 2008, 1 of 5 travelers have used a “blog” to read a review about a travel service provider. Also, the number buying online travel is still growing, 66% of leisure travelers who are airline and hotel users now go only to the Internet when planning a vocation, while 57% making reservations online. These numbers provoked the latest trend in internet technologies, which is consumer-to-consumer style of travel.6 It is what we need to be tended to increase demand on internet reservation systems.
History proves that crises can also provide opportunity, because they call for substantial efforts and industry solidarity. The latest trends are evidence that there are creative employers with fresh and profitable ideas. World’s economy is changing and tourism cannot be in stagnation period, it should change and improve with time and consumer needs. Nowadays people have less free time, so there is a greater competition for those rare leisure hours. Competition provides the better service, quality and availability. Although there is a stereotype that the strongest and influential always wins, Truman Capote (an American author) says “Failure is the condiment that gives success its flavour.” 7 We need to take a risk and dare for new ideas.
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