The Marketing Concept

The marketing concept consists of three basic elements.
1.Customer Orientation
2.Company Commitment
3.Company Goals
The first concept that I will define and explain is customer orientation. Customer orientation is producing items that people want, and selling the effectively. In order to perform this task will need to base your decision-making on customer's needs and wants. So, instead of trying to market what is easiest to make, you must find out much more about what the consumer is willing to buy. In other words, you must apply your creativeness more intelligently to people and their ne…