This Is a Paper on Audience Fragmentation in Television. It Explains the Ramifications that Television and Cable Advertisers Face Due to Audience Fragmentaion

With new digital advances in the television industry, stations are growing in numbers and variety. With the hundreds of channels that are available, niche stations make up the majority of them. While these changes may be positive for the viewers, it has a negative impact on the companies that advertise by means of commercials.
The idea of mass television as we have come to know is becoming obsolete. Instead, stations will concentrate on a more individualistic basis whether it be by hobby, religion, race, or interests. …