Explains Southwest Airlines Positions Itself as a Different Class of Airline by Having the most Generous Frequent Flyer Program of All Major Carriers

Southwest has become one of the most successful stories of the air. Southwest has strived to position itself as a different airline in many ways.
*Customer Service. They focus on customer relations strongly. In their mission statement, which is available for viewing at: http://www.southwest.com/about_swa/mission.html, states: "The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit." (Pg. 1, Para 1)
*Rewards. …