Content Analysis of Billboard Advertising: Ethnicity in the Media

Aims
My aims for this study are to discover how ethnic minorities are being used in the specific medium of billboard advertising. What products are ethnic minorities advertising, are they being stereotyped or pigeon holed, or are they being represented at all? I have chosen this topic because so much time has been devoted to studying this same issue in television advertising, that other advertising mediums have been overlooked. I will also find it interesting to know whether billboard advertising is similar, the same or very different to television in its representation of ethnic minorities. By the end of my research I hope to have a clearer picture of just how ethnic minorities are used in billboard advertising or if they are being falsely represented.
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