Market Entry Strategy

Contents
1.0 Company Overview
2.0 Market Screening
2.1 Filter 1
2.2 Filter 2
2.3 Filter 3
2.4 Filter 4
3.0 Environmental Analysis of chosen market
3.1 Economic Profile
3.2 Demographics
3.3 Political Profile
3.4 Society/ Culture
3.5 Technological Profile
4.0 Consumer Characteristics
5.0 Market entry Strategy
5.1 Detailed marketing mix
6.0 References
1.0 Company Overview
Quest is a 100% Irish owned firm selling a range of aromatherapy essential oils and aromatic candles. They also produce candleholders. The main limitations in expanding Quest are budget constraints, as it is…