Summary on Book "How to Become a Marketing Superstar" by Jeffrey J.Fox

To sum up, great marketing companies in the world have a lot to do in common - they continue to succeed and grow their profits and adapt to change or even create them by themselves. The key is to realise that marketing is the epicenter of each organization, starting with the
understanding of the marketing definition and its implementation and of course focusing on customer needs and company growth. Brilliant companies do not talk about marketing - they deal with it. I would recommend to read ''Marketing Superstar'', because the small investment of your time and money in this book will be earned back many times over. Share it with others in
your life because as Alvin Toffler says: “The illiterate of the 21st Century will not be those who cannot read or write, but those who cannot learn, unlearn, and relearn.”…