Marketing and Its Components

The U. S. auto industry's share of the market has experienced fluctuations over the past 50 years. These fluctuations have been caused by many reasons which include quality, price, and foreign competition. The Ford Motor Company, General Motors Company, and the Chrysler Corporation are the three largest manufacturers of automobiles in the world. These three companies hold nearly 75% of the market and produce over 8 million automobiles per year. The largest competitors of these three companies are Japanese auto producers that include Toyota, Nissan, and Honda. These three foreign manufactu…