Southwest Airlines Case Study

Southwest Airlines has a history of being aggressive during tough times. The primary factors that have contributed to their success are: their on-time percentage and fast turnaround times; non-adaptation to the hub system operation; maintaining a fleet of exclusively 737 aircraft; short flights (typically 60 to 90 minutes long); and the "what ever it takes" prevalent in the corporate culture. Pre 9/11, Southwest was very successful in maintaining these strengths to grow and profit.
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