Assess the Value of Marketing in This Major Financial Services Group as a Business Philosophy

To assess the value of marketing for Barclays I need to define the term "Business Philosophy"
This is where Barclays feel that we should put marketing at the heart of our organisation. This would enable us to be more customer focussed and customer driven. This would result in many of our company's processes being restructured to identify what our consumer's needs and wants are. With this information a product can be developed to satisfy then exceed our customers expectations.
Marketing can assist our goal to be more customer focussed in many areas of our company. …