This Paper Analyzes the Marketing Approaches of Rivaling Companies, "Adidas" and "Nike"

When thinking of athletic clothing the first two names that pop into most people's minds are Nike and Adidas, they have been product rivals for years. They have been known to have the same target market, same type of merchandise, and the same type of prices. More than ever, they are attempting to differentiate the two brands in their customer's eyes, especially when selling their athletic wear to women. Both Nike and Adidas have positioned their brand in ways that each company assumes will be most effective.
Traditionally, Adidas has advertised its women's clothing strictly to athletes.…