Virgin Group Case - Virgin Atlantics Airlines

Virgin Atlantics Airlines
Currently Virgin Atlantic operates in the UK and now serves 30 destinations in US, Africa, Asia from Heathrow, Gatwick, Manchester and Glasgow ;
In 2004, VAA introduced revolutionary upper class suite which was longest and most cosy fleet bed and seat in business class which was totally innovative and new idea for airline business.

Virgin Atlantics Airlines
Virgin Atlantic was the first company in the industry to introduce some first offerings, such as:
first entertainment system;
the first airline to offer complementary limousine pick-ups from and to the airport;
individual TV screens and a choice of channels to passengers in all classes from 1991;
In-flight beauty treatments.

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