The Conventions of Horror Advertisement

A definition of the genre
Horror films often involve a complex set of codes and conventions that will give the audience the idea that they are watching a horror film. In most media texts, particularly advertisement posters concerned with films of the genre, many of the codes and conventions displayed within the narrative of the film are portrayed to an effect that will suggest important aspects of the film i.e. lead characters and their alignment (good/evil). This is important in informing the audience of what to expect of the film and give them an idea of the narrative structure or plot, which in itself is very inviting as we want to see why these particular elements and themes presented in the text are used.
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